Choice Mini Store Company Limited was authorized by CP All Public Company Limited to operate 7-eleven convenience stores located in three provinces in the Northern Region, including Chiang Mai, Lamphun, and Mae Hong Son. At present, (as of July 2011) there are 206 7-eleven stores providing customers with services.

Choice Mini Store Co., Ltd. was founded in 1989 and ran a convenient store business under the name "Choice Mini Store" which at that time had 5 outlets in Chiang Mai Province. Two years later, on July 11st, 1991, The company agreed to cooperate with by CP All Plc., formerly known as CP 7-eleven Company Limited, to manage 7-eleven stores in the area of Chiang Mai, Lamphun, and Mae Hong Son provinces. We opened our first 7-eleven convenience store on Huay Keaw Road, in Chiang Mai. Our company employs over 2,000 staff and the number of our staff is gradually increasing each year. We will do our best to provide our customers with very good services and quality products.

From the past to the present, Choice Mini Store Co., Ltd. has run 7-eleven convenience store business for more than 20 years and the company will "gear up for the next decade with stability and sustainability."